Covid 19 and E-wallet usage intention in Kyrgyzstan

Wooi Keong Yong, Maizaitulaidawati Md. Husin, Nursultan Zhamgyrchiev

Economy and Development Public health Kyrgyzstan 06.12.2022

The usage of electronic commerce has continued to expand since the Covid-19 pandemic began in developed and developing countries. However, the usage of electronic commerce in Central Asian countries is under-researched. This study aims to determine the factors that influence e-wallet usage intention in Kyrgyzstan. The theory of planned behaviour (TPB) is extended and adopted in developing the hypotheses. Using surveys, 319 questionnaires were collected from young and middle-aged adults in Kyrgyzstan. The findings show that attitude, subjective norm and perceived behavioral control has a positive relationship with intention to use e-wallets. It is also found that attitude and intention will be stronger if the perceived behavioral control is high. The findings suggest ways to enhance the use of e-wallets in in Kyrgyzstan.

Read the full article here: AJHSS Template Covid-19 as a catalyst to ewallet usage in Kyrgyzstan V2.doc (003).pdf

This study was conducted with the financial support of Sunway University, Malaysia and the Central Asia Barometer, which prepared the data for this manuscript

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